The inception of idea goes back to 2015. It was the time when the Mediterranean countries began to slowly recovering from the economic crisis. We had already partnered up with selected small producers aiming to build up a representative brand to the quality of the variety of olive tree, the soil and the climate. But mostly It has been created to represent Mediterranean goodness, the fruits produced with the farmers’ zeal which contributes to the unique quality of the olives.
The fundamentals of Zelos products derive from the name itself. ‘Zelos’ is the Greek word meaning zeal, a strong feeling of enthusiasm and passion that someone has for something, which is a kind of a mix of eagerness, energy and devotion. Zelos is an eclectic blend of the traditional and the modern. It came to life to create unique moments of sharing with genuine mediterranean products from Cyprus.